Jul 25

Social Enterprise and the unemployment crisis

Social Enterprise and the unemployment crisis

Published on the Guardian Social Enterprise Network

25. July 2012

I recently spoke to an audience at the RSA, aiming to debunk the rather comfortable myths about unemployment that many have accepted. Seemingly unemployment is not too serious, it’s cyclical and there are jobs out there for those that have the gumption to go and get them. I’m afraid those assumptions are plain wrong.

The numbers are far from manageable because official unemployment figures – 2.61 million out of work – hide the fact there are actually 6.5 million people who want to work in this country (ONS “economically inactive but want to work” data, May 2012 http://www.ons.gov.uk/ons/datasets-and-tables/index.html?pageSize=50&sortBy=none&sortDirection=none&newquery=economically+inactive+but+want+to+work&content-type=Reference+table&content-type=Dataset).

They’re not cyclical either. Even in 2005 at the height of our booming economy there were 4 million people unable to get work who wanted it.

And as for “there’s work out there if you want it”, official vacancies hover around half a million.  This means even without the people who want to change jobs there are 13 unemployed people for every one vacancy.

The numbers alone don’t tell the full story because behind them is a terrifying skills gap. As employers ask for increasingly higher skill levels and employment becomes more technical, we create a widening gap for the millions who don’t have even the basic skills. Around 10 million working age people don’t have a Level 2 qualification, which means they can only go for the most basic of jobs.

But those low and semi-skilled jobs are fast disappearing. Our modern business models look to remove labour at every turn or ships jobs abroad. Many businesses are also keen to set up on green fields well away from dense urban populations. This compounds the problem for those communities in deprived inner cities where a disproportionate number of the unemployed live. For the huge number of people who want to work but have care commitments to fulfil, distance to work is a critical factor. They simply cannot afford the extra time away from their dependents travelling to and from work.

These apparently inevitable economic processes create ever more desperate ghettoes of unemployment of people with low skills or complex commitments. So how do we reverse the trend and create low and semi-skilled local jobs? Enter social enterprise.

Social enterprises are perverse. They deliberately choose to locate in challenging areas and are three times more likely to be based in an area of multiple disadvantage and high unemployment than their private sector equivalent (SEUK 2011).  And relative to a similar sized private firm they employ more people.

So we have a desperate and growing need for jobs in deprived areas but the majority of business owners are not inclined to invest. There must then be a compelling case for supporting those people who do want to invest their time and sweat in such areas. Social entrepreneurs are the committed and determined business pioneers who are prepared to make the sacrifices needed to buck the trend. If government backed those individuals who take up the challenge because they are motivated by more than money, they would get a massive social dividend on their investment:  higher employment, increased social harmony, increased local income, reduced benefit dependency.

For government and local authorities investing in social enterprise should make sound policy, but what about the business community?

There is an equally compelling economic argument for businesses to invest in creating work in our most deprived areas. Just say they took an active part in creating a million new jobs. At the median wage that would be £26billion added to GDP. This is money that would typically be spent on products supplied by our largest firms. However, the benefits are far more strategic than a boost to local markets.

As the baby boomers start to retire there is going to be a massive labour shortage in this country and companies are going to be competing intensively across the skills matrix for people to work for them. Helping to create additional employment now for people who will otherwise languish at home is a very good investment in a future where there will be less working age people.

And again its not just numbers; in my experience unemployed people often hide remarkable skills and insights, which until they start to work are completely smothered. Seeing that potential gradually being released as a person builds in confidence has been one of the most rewarding experiences of my life.

As Harvard Business Professor Michael Porter says in his seminal paper “Creating Shared Value”, investing in local supply chains where businesses can form relationships and work together on problems can be a most productive way of creating innovation. If that local supply chain included social enterprises who were harnessing the ideas and creativity of a let-down generation we could produce some very interesting results.

There is a clear case for businesses to look over their shoulder at the depressed neighbourhoods on their doorstep and to engage with social enterprise to create work. They’d increase their markets, widen the pool of labour and discover some extraordinary insights.

Colin Crooks, serial social entrepreneur and Director of Tree Shepherd

Pre order my new book http://authr.com/title/348/how-to-make-a-mill_a-charter-for.html

https://socialenterprise.guardian.co.uk/en/articles/social-enterprise-network/2012/jul/25/social-enterprise-solve-unemployment-crisis

 

Jul 04

What’s in it for me?

What’s in it for me?

written by Colin Crooks

Published by Clearly So  4th July 2012

Serial social entrepreneur Colin Crooks highlights the importance of job creation and the need for a more inclusive, socially minded approach to business.

Recently I spoke about unemployment on BBC Radio 4’s ‘Four Thought’ programme. My speech was far reaching – I said the situation was much worse than is ever reported, there are actually around 6.5 million people wanting to work but unable to do so. An incredible proportion of our working age population is very poorly skilled and I bemoaned the failure of policy to acknowledge the power of parental role models. In creating work for adults we would be creating role models for children and teenagers, which would probably make many of them more employable. And finally I pointed out that our top firms have squirrelled away a mighty £754 billion in cash they won’t spend.

The broadcast was recorded at the RSA in London in front of a live audience of about 50 members of the society. There was time for a Q&A session after the speech and the one that struck me most was from a young lady who asked, “What’s in it for business?”

I’ve been round the block enough times to know this is a key question when actually talking to business nowadays. I was nevertheless saddened to find that the insidious culture of ‘What’s in it for me?’ has seemingly percolated through to every part of our society.  It’s now simply not enough to demonstrate that something is a public good anymore, you have to describe why people should do anything at all to advance that good in terms of how they will directly benefit.

Of course, I think that there is a superb and compelling ‘business case’ for my approach but I think it bodes badly for our society if that is the first question that is asked rather than “How can I help?” After all, business, finance and economics are human constructs. They are not found in nature. They were designed by humans to improve the human condition and help to provide more goods for humanity and make life easier.  However they seem to have evolved in a way that in many cases is antipathetical to the human experience.

We see it every day in the environment where our business model dictates the constant destruction of our natural resources without, it seems, any heed of how future generations might have enough to live with. We see it also in employment. Business seems to be designed to remove human input by as much as possible, to eliminate ‘human error’ and indeed to reduce the cost of human resources. And if we can’t reduce that human input we transfer the jobs abroad to a country where labour is cheaper. But as humans we value work incredibly highly, it is a source of pride, it creates dignity and it gives us a status in society, which we value enormously. Without work humans become depressed, unhealthy and apathetic.

So for me it’s self-evident that we should endeavour to create jobs that people can do at all opportunities. A country where most people could find work would be a fairer, happier and more decent country to live in. This would have benefits for all of us, not least our corporate citizens who would have a better educated and engaged workforce to recruit from and a larger market for their goods. So instead of asking ‘What’s in it for me?’ we should start asking “What’s in it for us?”

I’m crowd funding my new book.  Can you help me?  I want it to be printed in time for the party conference season. For more information and to make a donation visit http://authr.com/title/348/one-million-jobs_a-social-entrepreneur’s.html

http://www.bbc.co.uk/programmes/b01k2b12#synopsis

 

 

Jul 04

Let-down generation wants to work

The let–down generation

written by Colin Crooks 

published by New Start magazine 4th July 2012

Serial social entrepreneur Colin Crooks highlights why social entrepreneurs are the key to turning round our most deprived areas and helping the let-down generation.

In my recent BBC Radio 4 Four Thought lecture I spoke about the 6.5 million people who actually want to work in the UK but cannot find a job.  I spoke too, about the fact that there are 10 million people who don’t have a single level 2 qualification.  Most of these people went through schooling between the 70′s and the 90′s.  I call them the let-down generation.  However, what I didn’t have time to say is that a highly disproportionate number of these people live in our most deprived areas.   This will come as no surprise to readers of New Start but nevertheless I think the connection between these two factors is considerably under-estimated.   I have set up and run a number of social enterprises in some very deprived areas of the country and the lack of skills locally has in all cases been a severely limiting factor.  As a matter of course when interviewing for van driver jobs I give candidates an A-Z in order to check they can read (I have learnt the hard way – I was assaulted by a guy who couldn’t read) and I would make sure a person using a weigh scales could differentiate between lbs and kgs.  And this extends beyond manual workers.  When recruiting for supervisor grades I’ve needed to check that candidates had basic numeracy, could create simple spread sheets and could understand essential management data.   The absence of such skills is a serious impediment to any business or organisation.  It also requires the senior managers to go beyond their normal role as employer and act almost as teacher and parent too.

Ironically, the stress that such challenges often brought (drivers getting lost because they couldn’t read a map, staff paying out the wrong amount because they’d used the wrong weight scale) was also accompanied by an enormous sense of satisfaction.  For where the average business manager seems to lack the patience for such difficulties I’ve found helping these people and watching them change and grow in front of me to be amongst the most rewarding experience of my life.

That’s why I am proposing in my upcoming book that social enterprise should lead in the regeneration of our most deprived locations.  Because only people with empathy for their staff and the patience to help them and train them can really break the cycle of low skills, no jobs, no hope  that so many communities find themselves in.  Llocal social entrepreneurs know what’s needed in their area and they can create the jobs we need.   If we can give them the support they need to get started and in turn to support and train their employees, we could rebuild the confidence of the let-down generation. And that confidence will pass down to their children and then finally we might see the skills and income gulf that characterises this country starting to close.

Can you help? I’m Using crowd funding to get my book ‘One Million Jobs’ printed in time for the party conference season.  Any support you can give will be gratefully received visit http://authr.com/title/348/one-million-jobs_a-social-entrepreneur’s.html

http://www.bbc.co.uk/programmes/b01k2b12#synopsis