Founder of Our Time To Shine Cleaning Services Ltd
At Tree Shepherd, we believe in second chances, fresh starts, and the power of determination. This month, we’re spotlighting someone who embodies all of that and more—Jade Rochester, a South London entrepreneur whose journey is all about resilience, reflection, and rising to meet her calling.
A Winding Road with a Clear Destination
Jade’s career path has taken her across several industries—youth work, customer service, voluntary work, industrial cleaning, and sales. It’s a rich mix that’s equipped her with more than just practical skills—it’s shaped her into a people-focused entrepreneur with heart.
“I’ve always been in roles where you need to understand people, where communication and trust are everything. That’s helped me massively—not just in business, but in how I see the world. It’s not just about making money; it’s about making a difference.”
Her natural empathy, alongside a hard-won resilience, gives her a real edge. It also explains why her business isn’t just about cleaning—it’s about creating opportunity and supporting people in challenging situations.
The Journey to Tree Shepherd—and Back Again
Jade first connected with Tree Shepherd over six years ago when she and her brother launched a smoothie stall. That early venture may not have lasted, but the experience stayed with her.
“We weren’t sure what we were doing, but we knew we wanted to try something. Tree Shepherd helped us access a local café kitchen where we could test our ideas. It was all new—but it lit a spark.”
Years later, when Jade felt the pull to try again—this time with a clearer sense of purpose—she didn’t hesitate to reach out.
“I was working part-time as a steward and searching for something that felt right. I knew I needed support, and I knew Tree Shepherd would understand where I was coming from.”
Finding Her Voice (and Her Worth)
Jade enrolled in workshops, mentoring sessions, and business courses, all of which gave her the tools—and the confidence—to take her business seriously.
“One workshop completely changed how I thought about pricing. I used to worry about charging too much, like I had to undercut myself to get clients. But Tree Shepherd helped me realise that my time and skills matter. I deserve to be paid fairly.”
That moment wasn’t just about money—it was a mindset shift.
“It wasn’t just about numbers; it was about believing in myself. That lesson gave me the strength to run my business with confidence and integrity. I don’t feel like I have to apologise for my prices anymore.”
Growing a Business with Purpose
Jade’s cleaning business, Our Time To Shine, is still young—but it’s built on a powerful vision. She’s focused on building a sustainable client base, and in the long-term, she wants to transform her business into a social enterprise.
“The goal is to support people who’ve had it tough—vulnerable people who need a hand getting back into work, building their confidence, and finding their footing. I want to create jobs that offer more than just pay—I want them to offer purpose.”
And while the road ahead still has plenty of twists and turns, she knows she’s not alone.
“I don’t have all the answers yet, but I know where to go when I feel stuck. Just being able to speak to a mentor, get advice, or even just a bit of encouragement—it’s made all the difference.”
Advice for Aspiring Entrepreneurs
For those thinking about making the leap into self-employment or trying to revive a dream they’d put on hold, Jade has a message:
“Don’t sit on your idea. Even if it’s not perfect or you don’t know every step—start somewhere. Tree Shepherd gave me that starting point. They’ll help you figure it out. You don’t have to know it all, you just have to be open to learning.”
Jade is proof that with the right support and a whole lot of heart, it’s possible to carve out your own space—and shine while doing it. If you’re looking to grow your business, connect with a mentor, or take that first bold step, Tree Shepherd is here to help.
Ready to start your own journey? Join a workshop, book a mentoring session, or explore our Thrive community today.
