Running a beauty business takes more than a love for products. It takes purpose, planning, and resilience. For Jackie Owusu-Ansah, founder of Jacqui O Luxe Beauty & Co, it all started with a desire to help women feel confident. That passion grew into a trusted brand for busy professionals looking for quality beauty without the salon time or price tag.
We sat down with Jackie to talk about her journey, how Tree Shepherd has supported her growth, and her advice for South London entrepreneurs who are just starting out.
Tell us about yourself and how Jacqui O Luxe Beauty & Co began.
I’m Jackie Owusu-Ansah, the founder of Jacqui O Luxe Beauty & Co. The idea for the brand came from my own experience juggling long healthcare shifts with the desire to still feel good about myself. I needed beauty products that were quick, reliable, and looked great, but I couldn’t find anything that worked for me. So, I created it.
I struggled to find lashes that suited my eye shape, press-ons that actually fit my nails, or wigs that were both stylish and comfortable after a long day. Many of my customers are just like I was, first-time beauty users or professionals who don’t have the time or money for salon appointments. I design all my products with them in mind. It’s all about saving time, keeping things simple, and still getting that luxury feel.
What kind of products do you offer?
We specialise in DIY beauty. That includes strip lashes, custom-made press-on nails, and ready-to-wear HD lace glueless wigs. Every item is designed to be easy to use, high quality, and affordable.
A lot of my customers are healthcare workers, mums, and professionals with full lives. They want to feel confident and polished, without needing hours in a salon or spending too much.
How did you come across Tree Shepherd?
I saw a post on Instagram about the Thrive Monthly Pop-Up Market. At the time, I was looking for ways to connect with more customers in person, so I signed up, and I’ve been involved ever since.
What difference has Tree Shepherd made to your business?
So much. I’ve had regular business advice, updates on opportunities, and support in getting my brand seen. Thrive has been especially important because I get to showcase my products face-to-face. It’s a great way to get real-time feedback and build customer engagement.
They’ve also helped with social media, creating reels and sharing posts that have increased my visibility. I always feel included and supported, like I’m part of a team.
Any recent highlights you’d like to share?
Yes, I recently completed a full rebrand of Jacqui O Luxe Beauty & Co. We refreshed the visuals, refined the brand voice, and launched a new website. Since then, we’ve seen strong growth across our social media platforms.
Tree Shepherd played a big part in that by promoting the rebrand at Thrive events and online. Their ongoing support has helped the business reach new audiences and build stronger connections.
What would you say to someone starting a business now?
Start simple. Know your budget, write down your goals, and surround yourself with people who understand what you’re trying to build. Pop-up markets are a great place to test your products, meet customers, and grow your confidence.
And yes, I definitely recommend Tree Shepherd. They’re supportive, connected, and genuinely care about helping small businesses succeed.
Where can people find your products and meet you in person?
You can shop online at jacquioluxebeauty.com or follow me on Instagram at @jacquioluxebeautyandco. I’m also a regular trader at the Thrive Monthly Pop-Up Market, so come say hello.
Tree Shepherd helps South London businesses build confidence and take action. We offer mentoring, business training, and local trading opportunities through our Thrive markets and startup support.
📩 Want to grow your business like Jackie? Visit treeshepherd.org.uk to book free mentoring or join one of our courses.
Let’s grow together.
