At Tree Shepherd, we love sharing the stories of South London entrepreneurs who are building businesses with heart, purpose and community at their core. This month, we sat down with Hugh Smith, founder of HG Woodworks CIC, to chat about how his passion for making—and for people—led to a thriving social enterprise rooted in creativity, connection and skill-building.
Let’s start with you! What’s your background, and what led you to where you are today?
I originally trained as a teacher and spent 15 years teaching Religious Education and outdoor education. After that, I worked in youth and community work—first with a local charity, then as a consultant. About eight years ago, I started HG Woodworks as a sole trader. It began in my cellar, then moved to a gazebo in my garden, and eventually into a proper premises at Leegate.
That Leegate space was only meant to be temporary, but I ended up staying five and a half years. When I had to leave last September, it pushed me to take the next step—and now I’m in our new premises with a fresh start and a new setup as a Community Interest Company.
What does HG Woodworks CIC do, and what makes it different?
It’s a social enterprise centred around woodworking. We do commissioned work, but a big part of what I do now is run woodwork classes—mainly for adults. The classes are project-led, and people come to learn practical skills, make something they’re proud of, and have a good time doing it.
It’s creative, hands-on, and incredibly social. I love the teaching side, and the mix of people who come through the door—it’s always interesting and very rewarding.
You mentioned you’ve recently become a CIC. Why was that an important step for you?
Moving from a sole trader to a Community Interest Company was a big decision, but it felt like the natural next step. I’ve always wanted HG Woodworks to have a social purpose. Becoming a CIC formalises that.
Our mission has three strands:
- Skill development through craft
- Health and wellbeing, especially for people who might be struggling
- Sustainability—reusing wood and reducing waste
We’re working with groups like Greenwich Homeless Project and looking at potential collaborations with local psychiatric services. The idea is to use woodwork as a tool to support people in meaningful ways.
How did you first connect with Tree Shepherd?
I first met Tree Shepherd through their work with Galliard Homes. As part of the Leegate redevelopment, they brought in Tree Shepherd to support traders affected by the relocation. That’s when I met Sandra and got involved in the mentoring programme.
What support have you received from Tree Shepherd so far?
Mainly mentoring with Lawrence, who’s been a fantastic sounding board. The process of relocating and restructuring the business brought a lot of uncertainty, and having someone to talk to regularly—to test ideas, explore options, and just keep me grounded—was incredibly helpful.
We’d meet, discuss the next stage of the business, go away to do a bit of research, and then come back to regroup. It really helped me navigate the transition and set a clearer direction for the CIC.
What’s something you’ve achieved recently that you’re really proud of?
Definitely the move to the new premises and the relaunch as a CIC. The space was in a pretty rough state when I got it, but I worked with a few of my students to clean it up, modify it, and make it fit for purpose. It’s now a functioning, welcoming workshop that reflects what HG Woodworks is all about.
That’s probably what I’m most proud of—seeing it come together and knowing it’s built not just by me, but with the help of the community.
What are your hopes for the future of HG Woodworks CIC?
I want to grow the business and increase its social impact. That means offering more classes and working more closely with groups that support people with mental health challenges, homelessness, or other vulnerabilities.
Eventually, I’d like to bring more people into the organisation so I’m not doing it all myself. And maybe one day, step back a bit and let others carry it forward.
How do you see Tree Shepherd playing a role in that journey?
Tree Shepherd’s network is extensive, and that kind of connection is invaluable. Sometimes it’s a random conversation or workshop that leads to something unexpected but important.
More training opportunities could be helpful—especially around marketing or social media. I’m not planning to go big online, but understanding how to reach the right people is always useful. And of course, mentoring will continue to be a big part of it.
What advice would you give to someone thinking of starting their own business?
Pilot what you’re doing first. Test it in a low-risk way and make sure the numbers stack up. And be honest about your market—don’t just rely on friends saying they’ll support you. Do your research.
But also—enjoy it! If it’s miserable, it’s probably not right for you. You’ve got to find the joy in what you’re doing.
Would you recommend Tree Shepherd to other small business owners?
Yes, definitely. Especially for people dealing with regeneration or who are new to setting up a business. Tree Shepherd understands that world and they care about helping small businesses succeed in it.
And finally—where can people find you?
The best place is our website: www.woodworks.org.uk
And you can follow us on Instagram: @hgwoodworks
We run adult woodwork classes that are creative, practical, and genuinely enjoyable. Whether you’re a total beginner or looking to build your skills, come and make something beautiful.
Feeling inspired? Whether you’re ready to start your business, grow your impact, or just need some clarity—Tree Shepherd is here to help.
📲 Email april@treeshepherd.org.uk to book a free mentoring session or sign up for our next enterprise workshop.
Let’s build a better business future—together.
