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Why You Need More Than a CV: Building a Hybrid Business Plan

If you’re aiming to grow your business or secure premises, a standard CV or business plan isn’t enough anymore. Today’s funders and developers want one clear, compelling document that tells them who you are, what your community impact is, and why your project will thrive.

Introducing the Hybrid CV Business Plan: your essential tool for funding and space in regeneration projects.

1. Understand Your Audience

Funders need to see:

• Market understanding
• Clear social impact goals
• Well-articulated financial needs

Developers are looking for:

• Reliable tenants who bring local vibrancy
• Operational readiness (especially around childcare or other logistics)

2. What to Include in Your Hybrid CV

Each section below helps you build a document that speaks directly to funders and developers

Personal & Professional Snapshot

A quick 2–3 sentence pitch about you and your business

Why it matters: It sets the tone and clearly shows your mission

Tips:

• Start with your name and role
• Highlight what you do and your unique value

Example:

 “I’m Amina Ahmed, founder of Soul Spa London, a mobile wellness service bringing yoga and mindfulness to families across South London. With 10+ years in community wellbeing, I design child‑friendly sessions that promote rest and resilience.”

Mission & Social Impact

A short statement about your purpose and outcomes

Why it matters: Shows alignment with funders’ and developers’ goals

Tips:

• Use bullet points for impact metrics
• Emphasise inclusivity and local benefit

Example:

Mission: “To build safe, nurturing spaces that support the wellbeing of South London families.”

Impact:

• 200+ participants in free mindfulness sessions
• 2 partnerships with local youth centres
• 3 community ambassadors trained

Skills, Experience & Portfolio

Showcase qualifications, experience, and past projects

Why it matters: Builds credibility

Tips:

• List formal qualifications
• Highlight 2–3 successful projects
• Add logos or images if you can

Example:

Qualifications: Level 3 Yoga Teaching Certificate, Diploma in Community Development
 

Projects:

• “Wellness Pop‑Up” at Peckham Library: 80 attendees, 4 press features
• “Mindful Mornings” mobile series: sessions across 3 boroughs for 6 months

Business Proposition & Market Analysis

Outline your market, competition, and growth opportunity

Why it matters: Shows you’ve done your research

Tips:

• Summarise trends
• Include a mini SWOT

Example:

Market Need: “20% increase in families seeking weekend wellness activities in Southwark”
SWOT:
Strengths: Community networks, mobile flexibility
Weaknesses: No permanent venue
Opportunities: New spaces in London Bridge
Threats: High rent, seasonal dips

Operations & Logistics

Explain how your business runs day-to-day

Why it matters: Gives confidence in your readiness

Tips:

• Be clear on hours and roles
• Mention your supply chain

Example:

Hours: Wed–Sun, 9am–6pm
Team: Lead instructor plus two assistants
Suppliers: Local eco-friendly wellness vendors

Financial Plan & Funding Request

Summarise financials, including what you’re asking for

Why it matters: Demonstrates financial planning and needs

Tips:

• Use a simple cost table
• State your funding ask clearly

Example:

Item

Cost (£)

Timeframe

Café Fit‑Out

12,000

3 months

Equipment & Stock

3,000

1 month

Marketing & Launch

2,000

2 months

Total

17,000

Break-even: Month 9 post-launch

Testimonials & Partnerships

Feature short endorsements and logos

Why it matters: Adds trust and social proof

Example:

 “Soul Spa London transformed our community centre events!” – Sarah K., Peckham Youth Leader

Ready to move forward?

 • Book a 1:1 session with Tree Shepherd experts: treeshepherd.org.uk/bookings
 • Join one of our practical workshops or mentoring sessions
 • We’re also developing a new Checklist tool that will bring all of these planning areas together in one place. Stay tuned on our socials for its release

Presenting a combined CV and business plan, supported by Tree Shepherd’s guidance, helps you stand out as both a visionary entrepreneur and a dependable partner

Tree Shepherd is here to support you. Book a session, join a workshop, or get started at treeshepherd.org.uk

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